Built to Scale. Wired for Impact. Clinically Grounded.

I’ve grown category-defining behavioral health brands from the ground up as a clinician, a founder, an operator, and most powerfully, as a growth strategist.

RivalRising is the strategy partner I wish I had: bold where it counts, grounded where it matters. I’m bringing the playbook to your table, without the bloat or the burnout.

Why I Built RivalRising

After scaling some of the fastest-growing behavioral health companies in the country, I saw the same pattern on repeat:

Smart founders. Strong clinical models. But broken systems that couldn’t scale or burned people out trying.

I built RivalRising to fix that.

Not with fluff. Not with another slide deck. But with real strategy, grounded in operator experience and clinical integrity.

Because growth isn’t just about expansion, it’s about building something that lasts, and actually works.

This isn’t my first scale

Previous roles

I’ve led national growth at Lightfully Behavioral Health, Alsana, and Monte Nido building everything from early-stage chaos to category leadership.


Now, I bring that playbook to operators, founders, and investors ready for scale that actually works.

What I Build

Brands that scale with integrity. Systems that drive real growth. Teams that deliver lasting impact.

Specialties

Behavioral health innovation, go-to-market strategy, leadership development, and post-investment acceleration.

I’m a licensed clinician, a high-growth strategist, a founder, and a mom. I move fast, ask hard questions, and lead with integrity because that’s what it takes to build systems that actually work.

I believe clarity is power, culture is strategy, and momentum beats perfection.

And yes, I run on espresso and ambition.

The human behind the operator

Let’s build something that actually works.

Whether you're scaling your first clinic or building a national platform, RivalRising brings the strategic clarity and operator firepower to help you move faster and scale smarter.

If you're building something bold, I’d love to hear about it.